It’s action stations. An SME has come to us with an issue. They need to grow their brand awareness, a website refresh and a slick app that helps drive enquiries.

Time to get under the surface. What are they looking for – and why? Turns out their prospects are turned off by their existing brand. We’ll come back to that. Do they have specific objectives? What’s their timescale and budget? Okay, let’s go.

We pull together a team of specialists from our vast pool of resources:

• A web developer with industry-specific experience
• A digital marketer who specialises in SMEs
• A developer with intricate knowledge of app UX and UI
• And a designer who has delivered incredible work for us in the past

Together, we brainstorm some initial ideas and processes. The key to growing brand awareness is having a brand that your customers can relate to. Our designer has some thoughts.

We put a proposal together designed to smash their original objectives, along with the option of a new brand identity to help accelerate engagement with the new website and app. It’s fully costed with a schedule reviewed and agreed by the client.

Our SME loves the plan. The brand identity was a piece of the jigsaw they didn’t even realise was missing. We set up a meeting with the account management and creative teams to get started.

Then comes the kind of work that has already resulted in us being shortlisted for two categories at the 2020 UK Agency Awards. We work seamlessly with our SME to deliver exactly what was promised. It’s a process that has served us very well, and it serves our clients even better.